第 1 部分 人口統(tǒng)計特征與所購品牌
Section 1 Demographics & Brand purchased
1. 性別 / Gender 男 Male 女 Female 其他 Other 不愿透露 Not willing to disclose
2. 您的年齡 Age ＜12 12-18 18~25 26~30 31~40 41~50 ≥ 51
3. 您的學歷 / Education 初中及以下 Junior high school and below 高中/中專 Senior High school and vocational school 大學（本科/?？疲︰niversity (bachelor's degree/associate degree) 研究生及以上 Master's degree or above
4. 您目前從事的職業(yè)：Occupational 上班族 office worker 自由職業(yè) Freelance work 離休/退休 Retirement/Retirement 學生 Student 待業(yè) Unemployed
5. 月均收入 / Monthly 6. 購買頻率 / Purchase Frequency 幾乎不買（＜1 次 / 月） Rarely buys (＜1 time per month) 每月 1-2 次 Once or twice a month 每月 3-5 次 3 to 5 times per month 每月 6-10 次 6 to 10 times per month 每月＞ 10 次 More than 10 times per month
7. 常用購買渠道 / Preferred Channels:
線下：門店（含直營 / 加盟）Offline: Stores (including direct-operated / franchise) 線上即時：小程序點單（自提 / 外賣）、外賣平臺（美團 / 餓了么） Online Instant: Ordering through mini-program (for pick-up / delivery), ordering platforms (Meituan / Ele.me) 線上預售：第三方電商（抖音 / 小紅書 / 淘寶旗艦店，需快遞）Online pre-sale: Third-party e-commerce platforms (Douyin / RED / Taobao flagship store, requires express delivery)
8. 您上一次購買的新式茶飲品牌是什么？
What was the latest new tea drink brand that you purchased last time?
9. 您最常買的新式茶飲品牌是什么？
What is the new-style tea drink brand that you purchase most frequently?
第2節(jié) 感知價值、易用性與實用性 10. 如果我能體驗到實實在在的價值（比如正宗的味道和優(yōu)質(zhì)的原料），我會被吸引再次在網(wǎng)上購買這種新式茶飲品牌。
I will be attracted to repurchase the new-style tea drink brand online, if I experience tangible values (such as genuine taste and ingredients).
11. 線上購買方式讓我能更方便地買到這種新式茶飲品牌。
Online method makes it easier for me to purchase the new-style tea drink brand conveniently.
12. 只要新式茶飲品牌的產(chǎn)品物有所值，我會再次購買。
I will repurchase the new-style tea drink brand provided it offers good value for money.
13. 對新式茶飲品牌線上下單所花費時間的感知價值會吸引我再次購買。
Perceived value for time used on online ordering of new-style tea drink brands spent will attract me to repurchase.
14. 更優(yōu)質(zhì)的增值服務會吸引我選購這個新式茶飲品牌。
Greater value-added services provided would attract me to buy the new-style tea drink brand.
15. 如果新式茶飲品牌提供退款或不滿意重做服務，我會再次購買。
I will make another purchase if the new-style tea drink brand offers refund or beverage dissatisfied redo services.
16. 提供透明定價政策的新式茶飲品牌線上訂購服務會成為吸引我再次購買的額外價值。
Online ordering of new-style tea drink brands that provides transparent pricing policies would be an additional value to attract me to repurchase.
17. 在網(wǎng)上購買新式茶飲產(chǎn)品會提高我的購物效率和成效（比如能夠快速了解新產(chǎn)品信息、比較選擇并決定購買什么）。
Buying new-style tea drink products online will enhance my shopping effectiveness and productivity (such as being able to quickly understand new product information, compare and choose, and make a decision on what to buy).
18. 新式茶飲品牌線上零售商總是為顧客提供最優(yōu)惠的價格。
The new-style tea drink brand online retailers always offer the best selling price to customers.
19. 在網(wǎng)上購買新式茶飲讓我能更方便地比較不同品牌或店鋪的特色與品質(zhì)。
Purchasing new-style tea drinks online makes it easier for me to compare among new-style tea drink brands or stores.
20. 線上購買新式茶飲的操作流程簡便易學。
Purchasing new-style tea drinks online is easy to learn and use.
21. 新式茶飲品牌應當打造一個便于用戶互動交流的貼心網(wǎng)站。
New-style tea drinks should provide a website that is flexible to interact with.
22. 這家新式茶飲品牌購物網(wǎng)站提供了多種支付渠道，讓我的購物變得輕松便捷。
The new-style tea drink brand shopping website provides various payment channels that make my shopping easy
23. 在線購買新式茶飲無需耗費過多精力。
Buying the new-style tea drink online does not require a lot of mental effort.
24. 新式茶飲品牌的新品應當?shù)玫角逦慕榻B說明。
New products of new-style tea drink brands should be well-explained.
25. 我在網(wǎng)上購買新式茶飲時不會感到沮喪。
I do not get frustrated when I purchase new-style tea beverages online.
26. 我總是根據(jù)自己的需求回購新款茶飲。
I always repurchase the new-style tea beverages based on my need for them.
27. 如果這款新式茶飲給我?guī)淼暮锰幋笥诔杀荆視俅钨徺I。
I will repurchase the new style tea drink if it provides more benefit than cost to me.
28. 要吸引我在線下單，新式茶飲店提供充足的產(chǎn)品信息對我來說至關(guān)重要。
Adequate information about the product from new-style tea shop is necessary for me to be attracted to order online.
29. 如果這種新式茶飲能提升我的生活質(zhì)量，我就會購買它。
I will purchase the new-style tea beverages if it enhances my lifestyle.
30. 我發(fā)現(xiàn)網(wǎng)上購買新式茶飲比在實體店購買要方便得多。
I find that buying new-style tea online more convenient than buying offline (in physical store).
31. 當我意識到新式茶飲料非常實用且可行時，我會在網(wǎng)上再次購買。
I will repurchase new-style tea beverages online when I realize it is very useful and workable.
32. 我發(fā)現(xiàn)網(wǎng)上購物有助于我合理安排時間（節(jié)省時間）。
I find online shopping useful to manage my time (saves time).
33. A trustable web site will ensure products shown in web site is reliable
一個值得信賴的網(wǎng)站將確保其展示的產(chǎn)品是可靠的。
34. 一個看起來可靠的新式茶飲品牌會更吸引我回購其產(chǎn)品。
A new-style tea beverages brands that appears believable will attract me to repurchase products more often.
35. 如果購買條款和條件清晰明確，我將采取線上的方式購買新式茶飲。
I will repurchase the new-style tea beverages online, if the purchase terms and conditions are clear
36. 如果該網(wǎng)站的技術(shù)設(shè)施足夠可靠，我會再次選擇通過線上渠道購買。
I will purchase from the online channel again, if the website technical infrastructure is reliable.
37. 提供安全個人數(shù)據(jù)的網(wǎng)站值得信賴。
A website that offers safe personal data can be trusted.
38. 安全電子交易提升了人們對這一渠道的信任度。
Secure electronic transactions enhance the level of trust towards this channel.
39. 新式茶飲所具備的特性以及所承諾提供的服務都令我非常滿意。
The new-style tea beverages attributes and requirement that are delivered as promised are very convincing to me.
40. 如果該公司擁有良好的聲譽，我愿意再次購買。
I will like to repurchase if the company has a good image.
41. 在我做出再次購買的決定之前，我會比較一下這家公司的形象。
I compare the company’s images before my repurchase decision.
42. 如果公司的形象符合我的期望，我將會再次購買其產(chǎn)品或服務。
I will repurchase products or services, if the company’s image meets my expectation.
43. 我傾向于從那些受歡迎的渠道進行回購。
I will like to repurchase from channels that are popular.
44. 如果我的朋友向我推薦某個渠道，我就會從該渠道購買產(chǎn)品。
I will repurchase products from a channel, if my friends recommend the channel to me.
45. 如果公司擁有在市場上具有較高知名度的合作品牌，我將會回購相關(guān)產(chǎn)品。
I will repurchase products, if the company has cooperative brand that have strong name in the market.
46. 我會從提供優(yōu)質(zhì)產(chǎn)品或服務的渠道進行回購。
I will repurchase from channel that offers quality products or service.
47. 未來，我會購買更多該品牌的新式茶飲品。
I will buy more new-style tea beverages from this brand in the future.
48. 我打算繼續(xù)通過該渠道購買新式茶飲。
I intend to keep buying the new style tea beverages using this channel
49. 如果我在接下來的 30 天內(nèi)購買的話，我會購買這個品牌的新式茶飲料產(chǎn)品。
If I purchase in the next 30 days, I will buy this brand of new style tea beverages products
50. 我強烈建議其他人購買這個品牌的新式茶飲產(chǎn)品。
I strongly recommend that others buy this brand of new style tea beverages
51. 我傾向于再次購買這個品牌的新式茶飲。
I like to repurchase this brand of new style tea beverage.
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