The survey on Emotional marketing strategies, Affective commitment and Customer satisfaction

Dear participant,Hello! I am a student at César Ritz Colleges Switzerland. This survey is part of my graduation thesis. The purpose of this study is to investigate the impact of emotional marketing strategies on customer satisfaction in the skincare industry, and to examine the mediating role of affective commitment. Thank you for taking the time to participate in this questionnaire. By collecting and analyzing your opinions, we hope to provide useful references and suggestions for skincare brands to better meet consumer needs and strengthen brand-consumer relationships. All information you provide will be kept strictly confidential, and the survey is for academic purposes only. Please answer honestly based on your true experience.Thank you again for your valuable participation!

1. What is your age? 
2. What is your gender? 
3. What is your highest level of education? 
4. What is your average monthly spending on skincare products? 
5. Which type of skincare brand do you use most often? 
6. The brand’s advertising creates emotional resonance with me.
7. The brand’s story or values feel personally relevant to me.
8. The brand’s information make me feel understood and cared for.
9. I feel happy and engaged when interacting with this brand.
10. The brand’s marketing activities (e.g., social media, endorsements, events) stimulate positive emotions.
11. I feel a strong emotional attachment to this brand.
12. I enjoy maintaining a long-term relationship with this brand.
13. I feel a sense of belonging to this brand.
14. Even if there are alternatives, I would still prefer this brand.
15. I think this brand reflects my personal values and lifestyle.
16. Overall, I am satisfied with this brand’s skincare products.
17. The brand’s products and services meet my expectations.
18. Compared to my ideal skincare experience, this brand performs well.
19. Using this brand’s products makes me feel happy.
20. I am glad to recommend this brand to friends or family.
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